What your static ads do

On October 15, 2026, I read the 32 static ads Pawstruck.com was running on Meta and sorted each one by what it does.

What the ad doesYour static ads
Article or plain text post4
Joke, meme or trend8
Fake phone screen (notes, messages)0
The problem, explained0
People and real-life scenes16
How it works (diagram, chart, ingredients)0
Side by side with other options0
Reviews and proof0
Product and offer4

None of them shows how it works.

An ad for that gap

An ad for that gap
An ad that opens the bully stick: one ingredient, slow-roasted, nothing added. ยท full-size file

I made it for you, free. The file is yours to run as is.

Why it matters

Meta says the best lever to find the right audiences is now creative variety, not narrow targeting (Meta, April 2025). It also says ads that look too alike may be treated as one ad and shown to the same people (Meta, creative differentiation).

My take: one clear way to make them different from each other is to change what the ad does, not only the photo.

Method: Meta Ad Library, all countries, October 15, 2026. 32 of 32 live static ads read, each one sorted and then checked a second time. Videos not counted.
Private page, not indexed or listed anywhere. Philippe Maza, Fortis Motion.